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Corporate vs Independent Optometry

Posted by Ilena Di Toro | Posted on July 18, 2017

A great thing about optometry is that doctors have different career options. They can work in academia, at a corporate or privately owned practice as an employee, or as an independent practice owner. Since most optometrists work in some type of practice, this blog entry will focus on working as a corporate employee versus being […]

Children’s Vision & Screen Time

Posted by Ilena Di Toro | Posted on July 4, 2017

Aren’t smartphones and tablets great? A few weeks ago, I heard some cool music playing on a Facebook post. I asked my phone’s personal assistant to identify it and it did. Let’s not forget computers either. How did we get anything done before the Internet came along? If you need information on something, it’s just […]

Do These Things for a Successful Practice

Posted by Ilena Di Toro | Posted on June 20, 2017

Optometry is unique in that it is one of the few medical specialties that offers a fashion statement (frames) in addition to a medical examination. Since there is a physical product to sell, how can you maximize your product and service mix, to keep customers coming back and your practice profitable? Don’t worry, you don’t […]

Stem Cell Secretions & Restoration of Sight

Posted by Ilena Di Toro | Posted on June 6, 2017

Studies are taking place around the world on the use of stem cells to treat many conditions and diseases. In particular, they are being studied as a treatment for restoring vision. Stem cells have the potential to protect the optic nerve from damage and slow vision loss, as well as possibly replace ocular tissue that […]

Calling Dr. Internet

Posted by Ilena Di Toro | Posted on May 23, 2017

The Internet is good for many things. From finding a movie that you can’t remember the title of to helping elementary school students do research for their reports, search engines put information at a person’s fingertips. The Internet can also help people understand more about certain health conditions, such as cancer or diabetes. People are […]

Stroke & Vision

Posted by Ilena Di Toro | Posted on May 9, 2017

Most people know that a stroke can affect movement, speech and cognition. What many don’t realize is that it can also affect vision. Post stroke vision conditions include: Vision Loss—this includes hemianopia, which is blindness in one half of the visual field; quadrantanopias, blindness in a quarter portion of the visual field; scotoma, a island-like area […]

Like a Well-Oiled Machine

Posted by Ilena Di Toro | Posted on April 25, 2017

Wouldn’t it be nice to have patients receive services while riding on a conveyor belt? It would be like an attraction at EPCOT. The patients could check in, take their seat and then first move through the eyeglass display, next they would go through various screenings, then the all important eye exam, back through the […]

Better Vision Through Research & Technology

Posted by Ilena Di Toro | Posted on April 11, 2017

If you are a fan of the television show Star Trek: Next Generation, you will be familiar with the character of Geordi LaForge, played by actor LaVar Burton. LaForge is a member of the engineer corps on the starship Enterprise. He was born blind, yet is able to see through a prosthetic device that is […]

Which Social Media Platform is Right for My Practice?

Posted by Ilena Di Toro | Posted on March 28, 2017

Before 2005, almost no one had heard of “social media,” and even fewer knew what that phrase meant. Now there’s Facebook, Twitter, Linkedin, and there are new platforms coming up all the time. But the question is: which one is right for your practice? The answer depends on your demographic mix, how knowledgeable you or […]

New Ways to Treat Retinitis Pigmentosa

Posted by Ilena Di Toro | Posted on March 14, 2017

Retinitis pigmentosa (RP) is a group of genetic disorders that involve a breakdown and loss of cells in the retina. Symptoms first appear in childhood and include difficulty getting around in the dark and having a hard time adjusting to changes from light to dark. This in turn leads to problems such as loss of […]