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The Pen Is Mighty

Posted by Ilena Di Toro | Posted on June 19, 2018

Like most business owners, you want to promote your business in a way that isn’t expensive but still gets results. Well, there’s something out there that can promote a business and is quickly noticed by consumers – on a budget. It isn’t a mobile app, nor does it involve social media. In fact, this tool […]

Omega-3 Supplements—Are They Beneficial For Your Eyes?

Posted by Ilena Di Toro | Posted on June 5, 2018

Omega-3 are polyunsaturated fats that are found in cold water fishes, such as salmon and mackerel, as well as nuts, like walnuts and flaxseed. These fats help prevent cardiovascular disease and may help keep eyes healthy. Yet, there is a limit to their benefits. A study sponsored by the National Eye Institute (NEI) suggested that […]

Getting Patients to Remember & Return

Posted by Ilena Di Toro | Posted on May 22, 2018

The nice thing about working in an optometry practice is that it is both healthcare and retail. As an optometrist, you have the science part to satisfy the nerd in you and the business part to satisfy the business person in you. Of course, since it is a business, you need to turn a profit, […]

Digital Eye Strain

Posted by Ilena Di Toro | Posted on May 8, 2018

According to The Vision Council, Americans who use digital devices report the following symptoms: • Eye Strain: 32.6 percent • Dry Eyes: 22.7 percent • Headaches: 21.4 percent It is commonplace for many people to look at social media on a smartphone or tablet computer while binge watching a television show on a laptop. We […]

How Does Your Practice Look?

Posted by Ilena Di Toro | Posted on April 24, 2018

What kind of impression does your practice make? Is it really as good as you think it is? As important as your focus is to your patients’ vision needs, you can’t ignore the look and feel of your practice. Whether you bought an existing practice or you started your own from the ground up, your […]

Low Vision Research Initiatives

Posted by Ilena Di Toro | Posted on April 10, 2018

It would seem that once a person’s vision deteriorates to point of being legally blind, the next step is to surrender the driver’s license. Not so fast. Here’s another instance where vision research and technology are improving quality of life. One company, Ocutech, located in Chapel Hill, NC is helping persons with low vision drive […]

There’s Gold In The Data

Posted by Ilena Di Toro | Posted on March 27, 2018

Mention data mining and you probably think of Fortune 500 companies or a large hospital system, but data mining is for small business, as well. Useful data can help you to improve customer service to your patients. The data items that may help your practice include: Responses to email marketing/website/mobile offers If your patients have […]

Gene Therapy for Blindness

Posted by Ilena Di Toro | Posted on March 13, 2018

Recently a biotech firm in Philadelphia developed the first Food & Drug Administration (FDA) approved gene therapy for blindness. The company, Spark Therapeutics, developed the therapy known as LUXTURNA™, which improves eyesight in persons with confirmed biallelic RPE65 mutation-associated retinal dystrophy, also known as Leber Congenital Amaurosis (LCA). Patients with this genetic mutation have severe […]

Complicated Patients

Posted by Ilena Di Toro | Posted on February 27, 2018

Optometry is an attractive profession in many ways. First of all, the focus of an optometrist’s career is treating the eye, one of the coolest organs in the body. Also, optometry allows practitioners to have the option of being small business owners. Even though there are many positives, more often than not, complicated patients can […]

Cornea Research News

Posted by Ilena Di Toro | Posted on February 13, 2018

More often than not, the news on television or on the Internet isn’t good. There are political feuds, crime, and natural disasters–just to name a few. The exception is medical research. Most of the news from the medical field is good. It deals with new treatments or new insights about the workings of the human […]