Patient Retention
True story: As a kid with myopia in the 1980’s, I had a succession of optometrists. The reason for this is that my mother’s employer’s insurance changed from one carrier to another frequently. As a result, the doctor who saw me two years before didn’t always accept the new insurance. Despite these changes, Mom got […]
Do Your Procedures Lead to Profits?
Remember when you were in medical school or optometry school and you learned the importance of following treatment protocols? These protocols have been tested over and over and have been proven to produce good outcomes. For example, testing for cataracts and glaucoma in the course of an eye exam leads to the discovery of those […]