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Independent Practice

Posted by Ilena Di Toro | Posted on September 10, 2019

American Optometric Association issued a report on the state of optometry in 2013 and they reported that there are over 22,000 optometrists who are owner/operators of an independent practice. Despite the current trends in retail, optometry seems to be the last bastion of the independent ownership. Of course, there is competition from chains, mass retailers […]

Retina Patterns Tell a Story

Posted by Ilena Di Toro | Posted on August 27, 2019

No one has to sell eye doctors on how cool the human eye is. One interesting area of the eye that is being researched is the retinal pigment epithelium (RPE). This is the layer of cells that is next to the retina. It acts as a conduit between the photoreceptors of the retina and the […]

Training patient facing staff

Posted by Ilena Di Toro | Posted on August 13, 2019

More often than not, staff members are the first people patients speak with when they come to your practice. Of course, you want your staff to do their tasks and process the patients in an efficient manner, but what is more important? Serving patients or doing the job in an efficient manner? It is more […]

Compassion

Posted by Ilena Di Toro | Posted on July 30, 2019

An episode of the sitcom, “The Golden Girls” demonstrated what a lack of compassion can do to a patient. Dorothy, one of the characters, was feeling very sick. One doctor dismissed her symptoms as stress related to old age. Dorothy went to another doctor who diagnosed her as having chronic fatigue syndrome and she was […]

Novel Ways to Treat Diabetic Edema

Posted by Ilena Di Toro | Posted on July 16, 2019

Having diabetes is never a good thing. A person has to monitor blood glucose, take medication, and watch what he or she eats. Diabetes can also wreak havoc with vision. One condition that a diabetic has to be on the lookout for is diabetic edema. Diabetic edema is a result of complications of diabetic retinopathy. […]

Selling to Baby Boomers

Posted by Ilena Di Toro | Posted on July 2, 2019

It’s likely that Baby Boomers make up the bulk of your customers. There are over 74 million of them in the U.S., they spend the most across all categories, control 70 percent of the disposable income in the U.S. and are expected to inherit $15 trillion dollars over the next 20 years. Today’s seniors aren’t […]

Faulty Molecules Switches & Certain Genomic Regions Contribute to AMD

Posted by Ilena Di Toro | Posted on June 18, 2019

It is safe to say that no one wants to be blind. While age related macular degeneration (AMD) isn’t as well-known as glaucoma and cataracts, it, too, is a form a blindness that no one wants. It affects the straight on vision that is needed for activities like reading and driving and while medication can […]

Interviewing Job Candidates

Posted by Ilena Di Toro | Posted on June 4, 2019

“If you could be an animal, what animal would you be?” “Do you have a boyfriend?” The above were two questions I was asked during two separate job interviews. If you think the boyfriend question is illegal, you’re right. I was asked this question for a marketing assistant position in the 1990s and suspected that […]

Detecting Glaucoma with Virtual Reality

Posted by Ilena Di Toro | Posted on May 21, 2019

According to the Merriam-Webster.Com, virtual reality is “an artificial environment which is experienced through sensory stimuli (such as sights and sounds) provided by a computer and in which one’s actions partially determine what happens in the environment.” Video game developers are embracing virtual reality as a way to make the game playing experience as real […]

Retail is Dead. Long Live Retail

Posted by Ilena Di Toro | Posted on May 8, 2019

Sadly, Toys R’ Us recently ceased operations. Sears’ post-bankruptcy strategy is to have smaller stores which concentrate on appliances. Sounds like traditional brick and mortar retail is in trouble, doesn’t it? First of all, not every brick and mortar retailer is in trouble. WalMart and Target are doing very well. Still, the trend is that […]