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How to, Um, Talk Better

Posted by Ilena Di Toro | Posted on September 11, 2018

Philadelphia is fortunate to have over 80 colleges and universities located in the metropolitan area. This means that most people who live in the Philadelphia area can continue their schooling from undergraduate to graduate, as well as post graduate education without having to go very far. Of course, there are those who do leave the […]

Research Identifies Mechanisms for Eye Development

Posted by Ilena Di Toro | Posted on August 28, 2018

If you want to see want to see clearly what is going on outside while you are inside your home or office, the windows need to be clean. It’s the same thing with your eyes. Specifically, the lens has to be free of obstruction. Yet unlike most cells, the cells that make up the lens […]

How Do You Keep Them At The Practice

Posted by Ilena Di Toro | Posted on August 14, 2018

In case you haven’t heard, the U.S. labor market is the strongest it has been since the early 2000s. Payroll processor ADP issued a report in June that showed that the economy added 195,000 jobs and the unemployment rate was 3.8 percent. Wait, there’s more. Government data shows that over 3 million workers are quitting […]

Surprise! Your Patient Still Has Issues After Refractive Surgery

Posted by Ilena Di Toro | Posted on July 31, 2018

Refractive surgery is great, isn’t it? It can allow patients with myopia and cataracts to achieve close to perfect vision. As good as it is, even refractive surgery has its downsides. Any time there are problems, there will also be complaints from patients. You can’t make all patients happy all the time, but you can […]

Kids and Eyeglasses

Posted by Ilena Di Toro | Posted on July 17, 2018

Would you believe that over 14 million children wear prescription eyeglasses? It seems like a high number, but it is accurate. As the eye doctor, how can you best serve this market segment? First, look where your practice is located. Is it in a community where there are families? Are you located in an area […]

Folks with Ocular Melanoma Cluster on Social Media

Posted by Ilena Di Toro | Posted on July 3, 2018

Ocular melanoma, while rare, is the most common adult eye cancer. This type of cancer occurs at the rate of 1 in every 2,500 people. Typically, it is found in Caucasians between the ages of 30 and 50. It is different from skin melanoma because it is not caused by exposure to the sun. This […]

The Pen Is Mighty

Posted by Ilena Di Toro | Posted on June 19, 2018

Like most business owners, you want to promote your business in a way that isn’t expensive but still gets results. Well, there’s something out there that can promote a business and is quickly noticed by consumers – on a budget. It isn’t a mobile app, nor does it involve social media. In fact, this tool […]

Omega-3 Supplements—Are They Beneficial For Your Eyes?

Posted by Ilena Di Toro | Posted on June 5, 2018

Omega-3 are polyunsaturated fats that are found in cold water fishes, such as salmon and mackerel, as well as nuts, like walnuts and flaxseed. These fats help prevent cardiovascular disease and may help keep eyes healthy. Yet, there is a limit to their benefits. A study sponsored by the National Eye Institute (NEI) suggested that […]

Getting Patients to Remember & Return

Posted by Ilena Di Toro | Posted on May 22, 2018

The nice thing about working in an optometry practice is that it is both healthcare and retail. As an optometrist, you have the science part to satisfy the nerd in you and the business part to satisfy the business person in you. Of course, since it is a business, you need to turn a profit, […]

Digital Eye Strain

Posted by Ilena Di Toro | Posted on May 8, 2018

According to The Vision Council, Americans who use digital devices report the following symptoms: • Eye Strain: 32.6 percent • Dry Eyes: 22.7 percent • Headaches: 21.4 percent It is commonplace for many people to look at social media on a smartphone or tablet computer while binge watching a television show on a laptop. We […]