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Posts Tagged ‘optometrist’

Retail is Dead. Long Live Retail

Sadly, Toys R’ Us recently ceased operations. Sears’ post-bankruptcy strategy is to have smaller stores which concentrate on appliances. Sounds like traditional brick and mortar retail is in trouble, doesn’t it? First of all, not every brick and mortar retailer is in trouble. WalMart and Target are doing very well. Still, the trend is that […]

Folks with Ocular Melanoma Cluster on Social Media

Ocular melanoma, while rare, is the most common adult eye cancer. This type of cancer occurs at the rate of 1 in every 2,500 people. Typically, it is found in Caucasians between the ages of 30 and 50. It is different from skin melanoma because it is not caused by exposure to the sun. This […]

Getting Patients to Remember & Return

The nice thing about working in an optometry practice is that it is both healthcare and retail. As an optometrist, you have the science part to satisfy the nerd in you and the business part to satisfy the business person in you. Of course, since it is a business, you need to turn a profit, […]

Complicated Patients

Optometry is an attractive profession in many ways. First of all, the focus of an optometrist’s career is treating the eye, one of the coolest organs in the body. Also, optometry allows practitioners to have the option of being small business owners. Even though there are many positives, more often than not, complicated patients can […]

Calling Dr. Internet

The Internet is good for many things. From finding a movie that you can’t remember the title of to helping elementary school students do research for their reports, search engines put information at a person’s fingertips. The Internet can also help people understand more about certain health conditions, such as cancer or diabetes. People are […]

Like a Well-Oiled Machine

Wouldn’t it be nice to have patients receive services while riding on a conveyor belt? It would be like an attraction at EPCOT. The patients could check in, take their seat and then first move through the eyeglass display, next they would go through various screenings, then the all important eye exam, back through the […]

Make Sure Patients Choose You, Not An App

Smartphone apps are so cool. There’s an app for ICD9/10 codes. There’s an app for contact lens calculations. There’s an app that can turn your smartphone into an ophthalmoscope! There’s also an app that will allow people to have their eyes examined for refractive error. This is where apps stop looking so cool. While having […]

Finding What Works & Doing More of It

Usually an optometrist who wants to own a practice takes a business course or two, just before he or she graduates from school. Of course, some things never change in business, such as needing to make a profit and having an actual product or service to provide consumers. Still, you have to adapt to changing […]

Vision and Concussions

For many years, concussions weren’t considered a serious injury. As long as a person didn’t lose consciousness and recovered from other related injuries, whether the injuries be from a tackle in football or a fall from a skateboard, concussions were no big deal. Now with advanced diagnostic imaging such as MRI and CAT scan, as […]

A Computer Doesn’t Give Out Lollipops

If you are an eye care professional, by now you have probably heard of Opternative.com, which offers a vision exam to correct refractive error via computer and smartphone. A person signs up, takes the exam and a doctor reviews the findings. Within 24 hours, the patient is notified that the prescription is available. He or […]