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Posts Tagged ‘social media’

Selling to Baby Boomers

It’s likely that Baby Boomers make up the bulk of your customers. There are over 74 million of them in the U.S., they spend the most across all categories, control 70 percent of the disposable income in the U.S. and are expected to inherit $15 trillion dollars over the next 20 years. Today’s seniors aren’t […]

Retail is Dead. Long Live Retail

Sadly, Toys R’ Us recently ceased operations. Sears’ post-bankruptcy strategy is to have smaller stores which concentrate on appliances. Sounds like traditional brick and mortar retail is in trouble, doesn’t it? First of all, not every brick and mortar retailer is in trouble. WalMart and Target are doing very well. Still, the trend is that […]

How Do You Keep Them At The Practice

In case you haven’t heard, the U.S. labor market is the strongest it has been since the early 2000s. Payroll processor ADP issued a report in June that showed that the economy added 195,000 jobs and the unemployment rate was 3.8 percent. Wait, there’s more. Government data shows that over 3 million workers are quitting […]

Do These Things for a Successful Practice

Optometry is unique in that it is one of the few medical specialties that offers a fashion statement (frames) in addition to a medical examination. Since there is a physical product to sell, how can you maximize your product and service mix, to keep customers coming back and your practice profitable? Don’t worry, you don’t […]

Which Social Media Platform is Right for My Practice?

Before 2005, almost no one had heard of “social media,” and even fewer knew what that phrase meant. Now there’s Facebook, Twitter, Linkedin, and there are new platforms coming up all the time. But the question is: which one is right for your practice? The answer depends on your demographic mix, how knowledgeable you or […]

Talking Politics

The presidential election will take place this year. Numerous candidates are campaigning for their party’s nomination for President of the United States. Supporters and detractors are already putting in their two cents, both in the form of public opinion and monetary donation. Of course, the position of President isn’t the only political office up for […]